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Fabric notes, care guides and the thinking behind what we make.
Fabric · 18 Jul 2026
GSM tells you the weight of a fabric, not its quality. Here is how to use that number to pick a t-shirt that survives a Bangladeshi summer.
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Care · 04 Jul 2026
Most garments do not wear out — they are worn out. Small changes to how you wash and dry make a bigger difference than the price you paid.
Style · 20 Jun 2026
A smaller wardrobe is not about restriction — it is about owning things that work together, so getting dressed stops being a decision.
Behind the seams · 02 Jun 2026
Cotton shrinks. The question is whether it does so in our factory or in your machine — and we would rather it were ours.
Style · 15 May 2026
The most common panjabi mistake is sizing for the chest and ignoring the shoulder. Here is the order to check things in.
Fabric · 28 Apr 2026
Every dye fades eventually. Colour-fastness is a measure of how gracefully it does so — and it is testable.